A Look Into A Superbowl Ad's Emotional Connection
Reflection
In crafting this content, my decisions were guided by a commitment to clarity and engagement. The message of the piece comes about through the emotional connection that you have. This is done through the way that my video came together and the way that Google brings about their emotional maturity.
Maintaining a delicate balance between conciseness and informativeness was a priority. I aimed to convey essential information without overwhelming the viewer, editing the language used in order to have the message come across clearly to the audience.
I ran into a bit of trouble when it came to editing the piece, specifically adding in text and other elements as I found Descript itself to not be as user friendly as I had hoped, but I overcame it.
Consciously using inclusive language was another pivotal decision. By doing so, the content aimed to create a welcoming and accessible environment for all viewers. The Ad was created to appeal to a mass market, those watching the Superbowl, so I knew that my response needed to be tailored to that as well.
I enjoyed the deepdive that I was able to do into different Superbowl Ads and liked the process of putting together this video in a simple and functional way!
